Prescription & OTC Drug Abuse
Some colleges in the USA are trying to address the issues of over the counter and prescription drug abuse with social media and educational campaigns, teaming up with colleges and pharmaceutical companies.
Prescription drug abuse is the leading cause of accidental death in the state of Washington, ranking higher than car accidents. Prescription drugs that are abused on college campuses are not necessarily used to get high; much of the time prescription drugs are taken to enhance scholastic performance.
Most drug and alcohol awareness in the USA is targeted at teens. Thus, one goal of an initiative to address the problem of prescription drug abuse among college students is to adapt alcohol awareness messages and information for college students, and to have that information as accessible as possible.